Me 2.0 - 9781607147121

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.

“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”

- Gary Vaynerchuk, best-selling author of Crush It

With record unemployment and a volatile economy, Dan Schawbel’s powerful message about personal branding is essential for anyone seeking to achieve success in today’s difficult job market. Me 2.0 offers a proven plan for creating a strong and effective personal brand. By focusing on the 80 million members of “Generation Y,” Me 2.0 shows job seekers innovative ways to separate themselves from the competition and how to have jobs look for them by creating an impactful personal brand.

Me 2.0 demonstrates to job seekers how to leverage the power of online media for personal empowerment and career success. Schawbel outlines his unique four-step process for discovering, creating, communicating, and maintaining a personal brand. Schawbel also gives inside tips on how to use blogs, videos, and social networking to find careers based on both passion and experience. A companion website, personalbranding.com, includes information needed to build a personal brand and public persona that yield recognition and job placement.