Marketing Strategy - 9780684831916
Un libro in lingua di Schnaars Steven P. edito da Simon & Schuster, 1997
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Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Strategy
- Sottotitolo: Customers and Competition
- Lingua: English
- Autore: Schnaars Steven P.
- Editore: Simon & Schuster
- Collana: Simon & Schuster (Paperback)
- Data di Pubblicazione: 01 Gennaio '97
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Management Strategic planning Competition
- Pagine: 216
- Dimensioni mm: 241 x 165 x 19
- ISBN-10: 0684831910
- EAN-13: 9780684831916