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The Expressive Organization - 9780198297796

Un libro in lingua di Schultz Majken (EDT) Hatch Mary Jo (EDT) Larsen Mogens Holten (EDT) Holten Larsen Mogens (EDT) edito da Oxford University Press, 2000

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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