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The Expressive Organization - 9780198297796
Un libro in lingua di Schultz Majken (EDT) Hatch Mary Jo (EDT) Larsen Mogens Holten (EDT) Holten Larsen Mogens (EDT) edito da Oxford University Press, 2000
- € 45.90
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Informazioni bibliografiche
- Titolo del Libro in lingua: The Expressive Organization
- Sottotitolo: Linking Identity, Reputation, and the Corporate Brand
- Lingua: English
- Autori : Schultz Majken (EDT) Hatch Mary Jo (EDT) Larsen Mogens Holten (EDT) Holten Larsen Mogens (EDT)
- Editore: Oxford University Press
- Collana: (Paperback)
- Data di Pubblicazione: 02 Gennaio '00
- Genere: BUSINESS and ECONOMICS
- Argomenti : Corporate image Corporations Public relations Business communication
- Pagine: 292
- Peso gr: 475
- Dimensioni mm: 234 x 158 x 25
- ISBN-10: 0198297793
- EAN-13: 9780198297796