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Marketing Communications for Local Nonprofit Organizations - 9780789017024

Un libro in lingua di Self Donald R. (EDT) Wymer Walter W. (EDT) Henley Teri Kline (EDT) edito da Taylor & Francis, 2002

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This collection of 13 articles, written by scholars from the U.S., Canada, and Australia, is co-published simultaneously as Journal of Nonprofit & Public Sector Marketing , Volume 9, Numbers 1/2 2001. The first five articles focus on "targets," with information on developing an organization's employees as marketers; recruiting, training, and maintaining relations with volunteers; developing alliances with for-profit organizations; and developing social entrepreneurship programs. The remaining eight articles cover the use of various communications concepts, media, and proven strategies. For nonprofit organizations, educators and students. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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