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Macromarketing - A Global Focus

Un libro in lingua di Shapiro Stanley J. (EDT) Tadajewski Mark (EDT) Shultz Clifford J. II (EDT) edito da Sage Pubns, 2009

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This four-volume set presents 80 previously published articles. Right up front in the first volume is a listing of additional readings--109 in all--for each theme, suggesting that the decisions about which articles to include were not easy to make. A general introduction and section introductions set the material in context and include discussion of the rationale for the selections and avenues of inquiry and synthesis. The themes include, among others, the domain of macromarketing; society's impact on markets and marketing systems; ethics; distributive justice; controversies pertaining to freer trade, international development assistance, economic growth and reduced poverty, and globalization; sustainable consumption and global warming; and, in conclusion, a selection on problems of the commons. Sources include J. of Marketing, J. of Macromarketing, J. of Public Policy & Marketing, Annual Review of Sociology, The European J. of Development Research, J. of Business Ethics, and J. of Economic Perspectives, among others; many, but not all, are Sage Publications. The three editors are affiliated as follows: Stanley J. Shapiro (emeritus, marketing and business, Simon Fraser U., Vancouver, Canada); Mark Tadajewski (critical marketing, U. of Leicester, UK), and Clifford J. Shultz II (marketing--particular focus on development in the Balkans, Southeast Asia, and transitional economies generally, Loyola U. Chicago). There is no indexing. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

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