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Copywriting - 9781780670003
Un libro in lingua di Mark Shaw edito da Laurence King Pub, 2012
- € 22.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Informazioni bibliografiche
- Titolo del Libro in lingua: Copywriting
- Lingua: English
- Autore: Mark Shaw
- Editore: Laurence King Pub
- Data di Pubblicazione: 31 Ottobre '12
- Genere: LANGUAGE ARTS and DISCIPLINES
- EAN-13: 9781780670003