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Trading Up - 9781591840701
Un libro in lingua di Silverstein Michael J. Neil Fiske John Butman edito da Portfolio, 2008
- € 14.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
Informazioni bibliografiche
- Titolo del Libro in lingua: Trading Up
- Autori : Silverstein Michael J. Neil Fiske John Butman
- Editore: Portfolio
- Data di Pubblicazione: 29 Aprile '08
- Genere: BUSINESS and ECONOMICS
- ISBN-10: 1591840708
- EAN-13: 9781591840701