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India Reloaded - 9781137367099

Un libro in lingua di Dheeraj Sinha edito da Palgrave Macmillan, 2015

  • € 35.30
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a freshand nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience"--

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