- Libreria
- >
- Libri in lingua
- >
India Reloaded - 9781137367099
Un libro in lingua di Dheeraj Sinha edito da Palgrave Macmillan, 2015
- € 35.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a freshand nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience"--
Informazioni bibliografiche
- Titolo del Libro in lingua: India Reloaded
- Sottotitolo: Inside India's Resurgent Consumer Market
- Lingua: English
- Autore: Dheeraj Sinha
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 16 Luglio '15
- Genere: BUSINESS and ECONOMICS
- Argomenti : Consumers India Marketing India BUSINESS & ECONOMICS / International / General. bisacs
- Pagine: 184
- Dimensioni mm: 215 x 137 x 0
- ISBN-10: 1137367091
- EAN-13: 9781137367099