International Business - 9780199533916

What is international business? How much risk is involved in trading across borders? Why is corporate social responsibility important? What impact has the credit crunch of 2008 had on international business? How does a coffee bean grown in Brazil become an espresso sold in Europe?

In today's increasingly connected world, international business plays an integral role in day-to-day life. This introductory textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories.

Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from countries across the globe, particularly Brazil, Russia, India and China.


Online Resource Center and DVD

For lecturers:

DVD featuring video clips of international business practitioners from the textbook
Instructor's manual
Additional case studies
Test-bank of questions
Seminar and discussion questions
Ideas for oral presentations
Project tasks
PowerPoint slides
Additional content, carefully integrated with the textbook, to expand students' knowledge
Case study questions and indicative answers

For students:

Interactive Map
Online glossary of terms
Guidance on critical skills thinking
Self-test multiple-choice questions
Key websites
Revision tips
Additional case studies
Additional content, carefully integrated with the textbook, to expand students' knowledge
Case study questions and answers