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Warm Wishes from Sunny St. Pete - 9781626192744

Un libro in lingua di Sitler Nevin D. edito da History Pr, 2014

  • € 17.90
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St.Petersburg was the first American city to hire a public relations director andthe first to initiate a successful advertising program. More than almost anyother Florida city, St. Petersburg relied on a constant message in postcards,newspaper editorials, print ads and broadcast commercials to market itself asthe nationâ??s playground. By the early 1900s, this sleepy fishing village had becomethe tourist destination of choice for thousands of winter-weary northerners.Early enthusiasts claimed the sun-filled peninsula was â??the southern garden of perpetual well-being.â? Their methodsranged from serious academic papers to outrageous bathing suit inspections and â??worldrecordâ? schemes. Join historian Nevin D. Sitler as he presents anentertaining look at the men who crafted the promotion of paradise.

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