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Marketing Communications - 9780749461935
Un libro in lingua di Pr Smith Ze Zook edito da Kogan Page Ltd, 2011
- € 53.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Marketing Communications has been listed as a "classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. It presents the varied forms of communication offered by social media and the opportunities they offer. With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. It presents the varied forms of communication offered by social media and the opportunities they offer. With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Communications
- Sottotitolo: Integrating Offline and Online with Social Media
- Lingua: English
- Autori : Pr Smith Ze Zook
- Editore: Kogan Page Ltd
- Collana: Kogan Page Ltd (Paperback)
- Data di Pubblicazione: 28 Giugno '11
- Genere: BUSINESS and ECONOMICS
- Argomento: Communication in marketing
- Pagine: 483
- ISBN-10: 0749461934
- EAN-13: 9780749461935