Sparkcharts Marketing - 9781411470507
Un libro in lingua di (COR) SparkNotes edito da Spark Pub Group, 2014
- € 4.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
SparkCharts™:
The information you need-concisely, conveniently, and accurately.
The information you need-concisely, conveniently, and accurately.
Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. They'll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.
This four-page chart covers:
- Marketing strategy and opportunities
- The marketing plan
- Segmentation, targeting, and positioning
- Consumer behavior
- The four P's: product, place, promotion, and price
- Market research
- Marketing in the digital economy
- Permission-based, database, and direct marketing
- Marketing ethics
- Global marketing
Informazioni bibliografiche
- Titolo del Libro in lingua: Sparkcharts Marketing
- Lingua: English
- Autore: (COR) SparkNotes
- Editore: Spark Pub Group
- Collana: Spark Pub Group (Paperback)
- Data di Pubblicazione: 04 Febbraio '14
- Genere: STUDY AIDS
- Pagine: 4
- Dimensioni mm: 279 x 215 x 0
- EAN-13: 9781411470507