Primer of Public Relations Research - 9781593855956
Un libro in lingua di Stacks Don W. edito da Guilford Pubn, 2010
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This is a primer on the research process for public relations, not intended so much for those that will be conducting research on a regular basis, as that audience will probably require a more in-depth treatment, but more for those working in public relations who may have to make informed decisions about hiring research firms, evaluating their work, and understanding whether research generates valuable return on investment. As an introduction, Stacks (public relations, U. of Miami) first addresses the management of research, measurement of outcomes, descriptive statistical reasoning, and ethical considerations. He then describes quantitative and qualitative research methodologies and concludes with a discussion of writing, presenting, and evaluating research proposals and final reports. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Primer of Public Relations Research
- Lingua: English
- Autore: Stacks Don W.
- Editore: Guilford Pubn
- Collana: Guilford Pubn (Hardcover)
- Data di Pubblicazione: 13 Luglio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Public relations Research
- Pagine: 367
- ISBN-10: 1593855958
- EAN-13: 9781593855956