Marketing and Feminism - 9780415219730
Un libro in lingua di Lorna Stevens Miriam Catterall Pauline Maclaran Catterall Miriam (EDT) Maclaran Pauline (EDT) Stevens Lorna (EDT) edito da Taylor & Francis, 2000
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.
Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing and Feminism
- Sottotitolo: Current Issues and Research
- Lingua: English
- Autori : Lorna Stevens Miriam Catterall Pauline Maclaran Catterall Miriam (EDT) Maclaran Pauline (EDT) Stevens Lorna (EDT)
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Paperback)
- Data di Pubblicazione: 01 Settembre '00
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Feminism Women consumers
- Pagine: 282
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 0415219736
- EAN-13: 9780415219730