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Your Marketing Sucks - 9781400081691
Un libro in lingua di Mark Stevens edito da Random House Inc, 2005
- € 11.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.
• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.
• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.
• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.
Informazioni bibliografiche
- Titolo del Libro in lingua: Your Marketing Sucks
- Autore: Mark Stevens
- Editore: Random House Inc
- Data di Pubblicazione: 26 Aprile '05
- Genere: BUSINESS and ECONOMICS
- ISBN-10: 1400081696
- EAN-13: 9781400081691