Satisfaction Guaranteed - 9781588341464
Un libro in lingua di Susan Strasser edito da Smithsonian Inst Pr, 2004
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This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Informazioni bibliografiche
- Titolo del Libro in lingua: Satisfaction Guaranteed
- Sottotitolo: The Making of the American Mass Market
- Lingua: English
- Autore: Susan Strasser
- Editore: Smithsonian Inst Pr
- Collana: Smithsonian Inst Pr (Paperback)
- Data di Pubblicazione: 30 Ottobre '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : Advertising United States Psychological aspects History Consumers United States History Sales promotion United States History
- Pagine: 339
- Dimensioni mm: 228 x 152 x 19
- ISBN-10: 1588341461
- EAN-13: 9781588341464