Selling Modernity - 9780822340690
Un libro in lingua di Swett Pamela E. (EDT) Wiesen S. Jonathan (EDT) Zatlin Jonathan R. (EDT) edito da Duke Univ Pr, 2007
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While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company's products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola's marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising's central role in debates about German culture, business, politics, and society.
Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Informazioni bibliografiche
- Titolo del Libro in lingua: Selling Modernity
- Sottotitolo: Advertising in Twentieth-Century Germany
- Lingua: English
- Autori : Swett Pamela E. (EDT) Wiesen S. Jonathan (EDT) Zatlin Jonathan R. (EDT)
- Editore: Duke Univ Pr
- Collana: Duke Univ Pr (Paperback)
- Data di Pubblicazione: 30 Ottobre '07
- Genere: SOCIAL SCIENCE
- Argomenti : Advertising Germany History 20th century Consumption (Economics) Germany History 20th century Consumer behavior Germany History 20th century
- Pagine: 364
- Peso gr: 566
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 0822340690
- EAN-13: 9780822340690