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Critical Marketing - 9780470511985

Un libro in lingua di Tadajewski Mark (EDT) Brownlie Douglas (EDT) edito da John Wiley & Sons Inc, 2008

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

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