Critical Marketing - 9780470511985
Un libro in lingua di Tadajewski Mark (EDT) Brownlie Douglas (EDT) edito da John Wiley & Sons Inc, 2008
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Informazioni bibliografiche
- Titolo del Libro in lingua: Critical Marketing
- Sottotitolo: Contemporary Issues in Marketing
- Lingua: English
- Autori : Tadajewski Mark (EDT) Brownlie Douglas (EDT)
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 23 Maggio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Green marketing Social marketing
- Pagine: 401
- Peso gr: 702
- Dimensioni mm: 241 x 171 x 25
- ISBN-10: 0470511982
- EAN-13: 9780470511985