Sales Management - 9780132324120
Un libro in lingua di Tanner John F. Jr. Honeycutt Earl D. Jr. Erffmeyer Robert C. edito da Pearson College Div, 2008
- € 160.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Tanner is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases
For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
Informazioni bibliografiche
- Titolo del Libro in lingua: Sales Management
- Sottotitolo: Shaping Future Sales Leaders
- Lingua: English
- Autori : Tanner John F. Jr. Honeycutt Earl D. Jr. Erffmeyer Robert C.
- Editore: Pearson College Div
- Collana: Pearson College Div (Hardcover)
- Data di Pubblicazione: 28 Ottobre '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Sales management Selling Sales management Case studies
- Pagine: 434
- Dimensioni mm: 266 x 215 x 19
- ISBN-10: 0132324121
- EAN-13: 9780132324120