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Handbook of Research on Effective Advertising Strategies in the Social Media Age - 9781466681255

Un libro in lingua di Taskiran Nurdan Oncel (EDT) Y?lmaz Recep (EDT) edito da Igi Global, 2015

  • € 335,30
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

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