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Marketing in an Audiology Practice - 9781597565691

Un libro in lingua di Brian Taylor edito da Plural Pub Inc, 2015

  • € 73.40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Stressing the importance of marketing and branding in the long-term sustainability of an audiology or hearing instrument practice, this handbook for graduate students and experienced audiologists provides how-to guidelines for creating and implementing marketing plans in both for-profit and non-profit practice contexts. With a special focus on social media and digital marketing, coverage encompasses using marketing to shape people’s attitudes to hearing care, branding a practice, disease state marketing and interventional audiology, and marketing university and other nonprofit audiology clinics. The book includes numerous checklists, guidelines, and lists, along with black and white screenshots. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)

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