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Innovation Tournaments - 9781422152225
Un libro in lingua di Christian Terwiesch Ulrich Karl T. edito da Harvard Business School Pr, 2009
- € 35.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Writing for managers who are responsible for profit growth through innovation, Terwiesch and Ulrich (operations and information management, entrepreneurship, e-commerce, and mechanical engineering, Wharton School, U. of Pennsylvania) address the question of how innovators recognize profit-making opportunities when they are still in the beginning stages and provide a model for generating and selecting innovation opportunities in any industry. These filtering processes, or "innovation tournaments," pit opportunities against each other, filter out the weak ones, and identify the ones with the highest profit potential. Examples from Merck, Apple, the Harry Potter movies, Oral B, and Pixar Studios illustrate their model. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Innovation Tournaments
- Sottotitolo: Creating and Selecting Exceptional Opportunities
- Lingua: English
- Autori : Christian Terwiesch Ulrich Karl T.
- Editore: Harvard Business School Pr
- Collana: Harvard Business School Pr (Hardcover)
- Data di Pubblicazione: 07 Giugno '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Technological innovations Management Creative ability in business
- Pagine: 242
- Dimensioni mm: 241 x 158 x 25
- ISBN-10: 1422152227
- EAN-13: 9781422152225