Holistic Retail Design - 9789491727658
Un libro in lingua di Philipp Teufel Rainer Zimmermann edito da Frame Pub, 2015
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Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.
Informazioni bibliografiche
- Titolo del Libro in lingua: Holistic Retail Design
- Sottotitolo: Reshaping Shopping for the Digital Era
- Lingua: English
- Autori : Philipp Teufel Rainer Zimmermann
- Editore: Frame Pub
- Collana: Frame Pub (Paperback)
- Data di Pubblicazione: 24 Novembre '15
- Genere: ARCHITECTURE
- Pagine: 399
- Dimensioni mm: 241 x 165 x 25
- ISBN-10: 9491727656
- EAN-13: 9789491727658