Nudge - 9780143115267
Un libro in lingua di Thaler Richard H. Sunstein Cass R. edito da Penguin Group USA, 2009
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Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
Informazioni bibliografiche
- Titolo del Libro in lingua: Nudge
- Sottotitolo: Improving Decisions About Health, Wealth, and Happiness
- Lingua: English
- Autori : Thaler Richard H. Sunstein Cass R.
- Editore: Penguin Group USA
- Collana: Penguin Group USA (Paperback)
- Data di Pubblicazione: 24 Febbraio '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Economics Psychological aspects Choice (Psychology) Economic aspects Decision making Psychological aspects
- Pagine: 312
- Dimensioni mm: 215 x 139 x 19
- ISBN-10: 014311526X
- EAN-13: 9780143115267