The Public Relations Handbook - 9780415428033
Un libro in lingua di Alison Theaker edito da Taylor & Francis, 2008
- € 120.10
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; assesses its professionalism and regulation; and advises on training and entry into the profession.
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and nonprofit organisations, including Devon County Council's ' Don't Let Devon Go To Waste' campaign, Airbus, Somerfield, BT, the Alzheimer's Society and Emirates Airlines.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Public Relations Handbook
- Lingua: English
- Autore: Alison Theaker
- Editore: Taylor & Francis
- Collana: (Hardcover)
- Data di Pubblicazione: 30 Gennaio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Corporations Public relations
- Pagine: 418
- Dimensioni mm: 241 x 165 x 25
- ISBN-10: 0415428033
- EAN-13: 9780415428033