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Excellence in Business Communication

Un libro in lingua di Thill John V. Bovee Courtland L. edito da Pearson College Div, 2010

  • € 129,10
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Learn Business Communication Skills By Example.

Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example.

The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today's social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that's redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.

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