Marketing Matters - 9781567932768
Un libro in lingua di Thomas Richard K. Michael Calhoun edito da Foundation of the Amer College, 2007
- € 63.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The basics of marketing and how to use it in a healthcare organization are explained in this guide for executives. The marketing process is detailed, with information on research and planning, financial considerations, positioning and strategy development, promotional techniques, the effects of healthcare, marketing, and technological developments, and measuring effectiveness. The book lacks an index and has only a few bibliographical references. Thomas (preventive medicine, U. of Tennessee) works in market research and marketing in the healthcare field. Calhoun works in marketing, communications, and public relations. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Matters
- Sottotitolo: A Guide for Healthcare Executives
- Lingua: English
- Autori : Thomas Richard K. Michael Calhoun
- Editore: Foundation of the Amer College
- Collana: Foundation of the Amer College (Paperback)
- Data di Pubblicazione: 30 Gennaio '07
- Genere: MEDICAL
- Argomenti : Medical care Marketing Hospital care Marketing
- Pagine: 151
- Dimensioni mm: 228 x 158 x 6
- ISBN-10: 1567932762
- EAN-13: 9781567932768