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Strategic Market Creation - 9780470694275
Un libro in lingua di Tollin Karin (EDT) Caru Antonella (EDT) edito da John Wiley & Sons Inc, 2008
- € 58.63
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.
Informazioni bibliografiche
- Titolo del Libro in lingua: Strategic Market Creation
- Sottotitolo: A New Perspective on Marketing and Innovation Management
- Lingua: English
- Autori : Tollin Karin (EDT) Caru Antonella (EDT)
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 09 Settembre '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Management Product management
- Pagine: 439
- Dimensioni mm: 247 x 171 x 25
- ISBN-10: 0470694270
- EAN-13: 9780470694275