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Public Relations Writing - 9781412905510
Un libro in lingua di Donald Treadwell Treadwell Jill B. edito da Sage Pubns, 2005
- € 132.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Donald and Jill B. Treadwell (respectively: communications and public relations, Westfield State College) guide students from the basic foundations of public relations writing--research, planning, ethics, organizational culture, law, and design--through the production of public relations materials. This updated edition focuses on identifying and writing public relations messages, and examines how public relations writing differs from other forms of writing. Full chapters are devoted to writing for the Web, delivering crisis messages, and broadcast and speech writing. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Public Relations Writing
- Sottotitolo: Principles In Practice
- Lingua: English
- Autori : Donald Treadwell Treadwell Jill B.
- Editore: Sage Pubns
- Collana: Sage Pubns (Paperback)
- Data di Pubblicazione: 19 Gennaio '05
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Public relations Authorship Public relations Business writing
- Pagine: 517
- Dimensioni mm: 247 x 196 x 19
- ISBN-10: 1412905516
- EAN-13: 9781412905510