50+ Marketing - 9780333984123
Un libro in lingua di Jean Treguer Paul edito da Palgrave Macmillan, 2002
- € 83.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Informazioni bibliografiche
- Titolo del Libro in lingua: 50+ Marketing
- Sottotitolo: Marketing, Communicating and Selling to the over 50s Generations
- Lingua: English
- Autori : Jean Treguer Paul
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 06 Settembre '02
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Middle-aged consumers Attitudes Older consumers Attitudes
- Pagine: 175
- Peso gr: 430
- Dimensioni mm: 241 x 165 x 12
- ISBN-10: 0333984129
- EAN-13: 9780333984123