ricerca
avanzata
  • Help & Faq
  • Accedi/Login

Winning With Data - 9781119257233

Un libro in lingua di Tomasz Tunguz Frank Bien edito da John Wiley & Sons Inc, 2016

  • € 22.30
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Aggiungi
al carrello

Data is everywhere, but very few understand the implications on business and how to build an organization that creates and leverages data by developing the right culture. This book shares how to instrument a company and most importantly, build an internal culture that values and uses data to maximum effect. No other book on the market today discusses the importance of the cultural change that data will bring to companies everywhere, and more importantly, how to bring that cultural change to an organization.

The book will use examples such as:

  • Warby Parker- the fast growing eyeglass maker disrupting the $13B market monopolized by Luxottica, uses data to determine what models to ship
  • ThredUp- the world’s largest online second hand clothing store which uses data to process 20k+ of items per clothing per day.
  • Venmo- the mobile payments arm of PayPal, uses data to understand user behavior
  • Hubspot- the inbound marketing software maker uses data to transform their customer acquisition strategies

Informazioni bibliografiche