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Effective Crisis Communication - 9781412914185

Un libro in lingua di Ulmer Robert R. Sellnow Timothy L. Seeger Matthew W. edito da Sage Pubns, 2006

  • € 80.80
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Ulmer (speech communication, U. of Arkansas at Little Rock) et al. describe strategies for dealing with a crisis in the form of lessons about renewal, growth, and opportunity. They suggest that effective communication skills are key and detail types of crises, communication techniques to use, leadership, and different cases, such as industrial and natural disasters, outbreaks of food-borne illnesses, and terrorism, each illustrating the previous lessons in cases such as the Exxon Valdez oil spill, the E. coli problem at Jack in the Box, the Oklahoma City bombing, and 9/11. The final section addresses preparation by learning through failure, risk communication and prevention, ethics, and inspiring renewal. The book is meant for practitioners or courses in crisis communication from the perspectives of public relations, and health, risk, and business communication. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

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