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Why We Buy - 9781416595243
Un libro in lingua di Paco Underhill edito da Simon & Schuster, 2008
- € 18.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Informazioni bibliografiche
- Titolo del Libro in lingua: Why We Buy
- Sottotitolo: The Science of Shopping
- Lingua: English
- Autore: Paco Underhill
- Editore: Simon & Schuster
- Collana: Simon & Schuster (Paperback)
- Data di Pubblicazione: 30 Dicembre '08
- Genere: BUSINESS and ECONOMICS
- Pagine: 306
- Dimensioni mm: 209 x 133 x 19
- ISBN-10: 1416595244
- EAN-13: 9781416595243