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The Conversation Manager - 9780749466596
Un libro in lingua di Van Belleghem Steven edito da Kogan Page Ltd, 2012
- € 23.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers. In order for marketers to become effective conversation managers, it's essential for them to learn to listen and communicate with their consumers.
Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help transform a company's strategy and kick-start conversations with its customers.
Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help transform a company's strategy and kick-start conversations with its customers.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Conversation Manager
- Sottotitolo: The Power of the Modern Consumer, the End of the Traditional Advertiser
- Lingua: English
- Autore: Van Belleghem Steven
- Editore: Kogan Page Ltd
- Collana: Kogan Page Ltd (Paperback)
- Data di Pubblicazione: 15 Giugno '12
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Social aspects Internet marketing Social aspects Customer relations
- Pagine: 212
- Dimensioni mm: 228 x 152 x 0
- ISBN-10: 0749466596
- EAN-13: 9780749466596