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The Case Writing - 9780765635495

Un libro in lingua di Gina Vega edito da M E Sharpe Inc, 2013

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Vega (management, Salem State U.) offers a workbook for professors on researching, writing, and teaching with cases in business classes and other learning settings. She presents nine modules that focus on challenges related to the writing process, with exercises, worksheets, and training activities. They cover background on case writing, including teaching with cases, how to use them in the classroom, and why to write one; finding case subjects, getting approvals, qualitative research, interview techniques, and managing data; the writing process; building an instructor's manual; writing with coauthors; a case writing project for undergraduate students; getting the case published and reviewing cases for others; teaching methods; and special formats and delivery systems, including vignettes, A/B cases, and critical incidents. A major case writing task is included in each of the first four modules, forming a completed case. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

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