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International Business Strategy - 9780521862585

Un libro in lingua di Alain Verbeke edito da Cambridge Univ Pr, 2009

  • € 108.40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism.The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--

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