Strategic Management in a Global Economy - 9780471158738
Un libro in lingua di Vernon Wortzel Heidi (EDT), Wortzel Lawrence H. edito da John Wiley & Sons Inc, 1996
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A reader for advanced undergraduate and M.B.A. students, consisting of 39 recently published articles on global firms and the global environment, the globalization process, corporate and country views of competitive analysis and strategic planning, strategic alliances, marketing, production, research, finance, organization and human resources, and information and its processing. About 90% of the articles are new to the third edition, and expand the focus from the US to global businesses. Revised from the 1990 Global Strategic Management . Annotation c. by Book News, Inc., Portland, Or.
Informazioni bibliografiche
- Titolo del Libro in lingua: Strategic Management in a Global Economy
- Lingua: English
- Autori : Vernon Wortzel Heidi (EDT), Wortzel Lawrence H.
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 10 Agosto '96
- Genere: BUSINESS and ECONOMICS
- Argomenti : International business enterprises Management International business enterprises Planning Strategic planning
- Pagine: 582
- Peso gr: 883
- Dimensioni mm: 234 x 196 x 25
- ISBN-10: 0471158739
- EAN-13: 9780471158738