Strategic Management in a Global Economy

Un libro in lingua di Vernon Wortzel Heidi (EDT), Wortzel Lawrence H. edito da John Wiley & Sons Inc, 1996

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A reader for advanced undergraduate and M.B.A. students, consisting of 39 recently published articles on global firms and the global environment, the globalization process, corporate and country views of competitive analysis and strategic planning, strategic alliances, marketing, production, research, finance, organization and human resources, and information and its processing. About 90% of the articles are new to the third edition, and expand the focus from the US to global businesses. Revised from the 1990 Global Strategic Management . Annotation c. by Book News, Inc., Portland, Or.

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