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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces - 9781402057687
Un libro in lingua di Madhubalan Viswanathan S. Gajendiran R. Venkatesan edito da Springer Verlag, 2007
- € 186.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.
Informazioni bibliografiche
- Titolo del Libro in lingua: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
- Sottotitolo: Research-based Education Across Literacy and Resource Barriers
- Lingua: English
- Autori : Madhubalan Viswanathan S. Gajendiran R. Venkatesan
- Editore: Springer Verlag
- Collana: Springer Verlag (Hardcover)
- Data di Pubblicazione: 03 Novembre '07
- Genere: EDUCATION
- Argomenti : Consumers Developing countries Consumer education Developing countries Functional literacy Developing countries
- Pagine: 221
- Dimensioni mm: 241 x 158 x 19
- ISBN-10: 1402057687
- EAN-13: 9781402057687