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Public Relations in the Nonprofit Sector - 9781138795082
Un libro in lingua di Waters Richard D. (EDT) edito da Routledge, 2014
- € 159.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Informazioni bibliografiche
- Titolo del Libro in lingua: Public Relations in the Nonprofit Sector
- Sottotitolo: Theory and Practice
- Lingua: English
- Autore: Waters Richard D. (EDT)
- Editore: Routledge
- Collana: Routledge (Hardcover)
- Data di Pubblicazione: 23 Dicembre '14
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Nonprofit organizations Public relations Fund raising Nonprofit organizations Management
- Pagine: 341
- Dimensioni mm: 228 x 152 x 24
- ISBN-10: 1138795089
- EAN-13: 9781138795082