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Everywhere - 9780470651704
Un libro in lingua di Larry Weber edito da John Wiley & Sons Inc, 2011
- € 21.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.
- Develop a comprehensive digital strategy for your organization
- Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
- Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies
The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Informazioni bibliografiche
- Titolo del Libro in lingua: Everywhere
- Sottotitolo: Comprehensive Digital Business Strategy for the Social Media Era
- Lingua: English
- Autore: Larry Weber
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 29 Marzo '11
- Genere: BUSINESS and ECONOMICS
- Argomenti : Management Social aspects Social media Internet marketing
- Pagine: 260
- ISBN-10: 0470651709
- EAN-13: 9780470651704