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The Language of Organizational Styling - 9781107054806
Un libro in lingua di Lionel Wee edito da Cambridge Univ Pr, 2015
- € 81.40
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"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion ofstyle, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies"--
Informazioni bibliografiche
- Titolo del Libro in lingua: The Language of Organizational Styling
- Lingua: English
- Autore: Lionel Wee
- Editore: Cambridge Univ Pr
- Collana: Cambridge Univ Pr (Hardcover)
- Data di Pubblicazione: 31 Gennaio '15
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : English language Business English Study and teaching (Higher) English language Rhetoric Study and teaching (Higher) English language Style Study and teaching (Higher)
- Pagine: 205
- ISBN-10: 110705480X
- EAN-13: 9781107054806