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New Sales. Simplified. - 9780814431771
Un libro in lingua di Mike Weinberg Iannarino S. Anthony (FRW) edito da Amacom Books, 2012
- € 17.90
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Weinberg, a sales hunter, former sales executive, and consultant specializing in new business development sales strategies, offers a framework for salespeople to use to acquire and keep new accounts. He shares his own success story and outlines 16 reasons salespeople fail at new business development and how executives and companies hinder success. He explains how to identify and select strategic target accounts that give the best chance of winning; build the arsenal of sales weapons, namely the sales story, proactive telephone call, and face-to-face sales call; understand what causes buyers to resist and alter the approach to overcome that resistance; and plan and execute the sales attack. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: New Sales. Simplified.
- Sottotitolo: The Essential Handbook for Prospecting and New Business Development
- Lingua: English
- Autori : Mike Weinberg Iannarino S. Anthony (FRW)
- Editore: Amacom Books
- Collana: Amacom Books (Paperback)
- Data di Pubblicazione: 04 Settembre '12
- Genere: BUSINESS and ECONOMICS
- Argomenti : Selling Business planning New business enterprises
- Dimensioni mm: 228 x 152 x 0
- ISBN-10: 0814431771
- EAN-13: 9780814431771