International Business

Un libro in lingua di Wild John J. Wild Kenneth L. edito da Pearson College Div, 2010

  • € 132,20
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A readable, concise, and innovative tour through the study of international business.


International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers.


The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace.


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