International Business

Un libro in lingua di Wild John J. Wild Kenneth L. Han Jerry C. Y. edito da Pearson College Div, 2009

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International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity.


Globalization; Cross-Cultural Business; Politics, Law, and Business Ethics; Economic Systems and Development; International Trade; Business—Government Trade Relations; Foreign Direct Investment; Regional Economic Integration; International Financial Markets; International Monetary System; International Strategy and Organization; Analyzing International Opportunities; Selecting and Managing Entry Modes; Developing and Marketing Products; Managing International Operations; Hiring and Managing Employees


MARKET: Recent, real-world examples and engaging features brings the material to life for readers.

Informazioni bibliografiche