Understanding Media Users - 9781405155670
Un libro in lingua di Tony Wilson edito da John Wiley & Sons Inc, 2008
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world's leading media scholars
- provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Informazioni bibliografiche
- Titolo del Libro in lingua: Understanding Media Users
- Sottotitolo: From Theory to Practice
- Lingua: English
- Autore: Tony Wilson
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 16 Gennaio '08
- Genere: SOCIAL SCIENCE
- Argomenti : Mass media Audiences
- Pagine: 219
- Dimensioni mm: 228 x 152 x 12
- ISBN-10: 1405155671
- EAN-13: 9781405155670