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Doing Business With Beauty - 9780742561168

Un libro in lingua di Wingfield Adia Harvey edito da Rowman & Littlefield Pub Inc, 2008

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Apart from the pioneer entrepreneurs like Madam C. J. Walker, who made a fortune inventing and selling hair products to black women, little has been said about the many black women who own and run beauty salons throughout America. Wingfield (sociology, Georgia State University) has interviewed twenty-three such women. They are of different ages and from different locations but all are from working class backgrounds. The thread that unites them is their determination to own their own business and their choice of specializing in the care of other black women. The stories are compelling enough but Wingfield puts them within the context of gendered racism. The salon is often a haven for clients but it can also help foster the subliminal racism that makes some African-American women feel that they must straighten their hair to be beautiful. Wingfield discusses attitudes within these ethnic enclaves and also the experiences of immigrant black women in the same profession. Her obvious respect for her subjects is refreshing and gives them the chance to shine in their own light. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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