Content Is Currency - 9781857885736
Un libro in lingua di Jon Wuebben edito da Nicholas Brealey Intl, 2012
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Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instructions, this groundbreaking toolkit will outline how to build these pillars with Search Engine Optimization (SEO), Social Media Marketing (SMM), and call-to-action techniques.
Informazioni bibliografiche
- Titolo del Libro in lingua: Content Is Currency
- Sottotitolo: Developing Powerful Content for Web and Mobile
- Lingua: English
- Autore: Jon Wuebben
- Editore: Nicholas Brealey Intl
- Collana: (Paperback)
- Data di Pubblicazione: 16 Gennaio '12
- Genere: Lingua Inglese
- Argomenti : Internet marketing Web sites Design Electronic commerce
- Pagine: 264
- Dimensioni mm: 228 x 152 x 0
- ISBN-10: 1857885732
- EAN-13: 9781857885736