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Mobilized Marketing and the Consumer - 9781605669168

Un libro in lingua di Yamamoto Gonca Telli edito da Igi Global, 2009

  • € 136.60
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

This work will be of interest to mobile marketers, IT managers, and information systems students in business schools. It covers generic concepts of mobile marketing, reports on technological developments and challenges, and describes best practices for human interaction with information technologies. After an overview of the information age, a chapter on mobile marketing practices looks at mobile services, advertising, portals, and mobile broadcast. Material on promotion and distribution focuses on SMS marketing, location based advertising, and Bluetooth marketing. The mobile consumer is described in terms of preferences, expectations, and behaviors in a mobile culture that includes mobile entertainment and multimedia services, payment systems, social networks, mobile dating, and buzz marketing. Some problems discussed are mobile gambling and mobile addiction, fraud, spamming and junk messages, and malware. The book includes related articles co-authored by the Yamamoto, totaling 45 pages. Yamamoto teaches in the School of Applied Sciences at Okan University, Turkey. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

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