Revenue Management and Pricing - 9781844800629
Un libro in lingua di Yeoman Ian (EDT), McMahon Beattie Una (EDT) edito da Cengage Learning College, 2004
- € 42.90
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Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Informazioni bibliografiche
- Titolo del Libro in lingua: Revenue Management and Pricing
- Sottotitolo: Case Studies and Applications
- Lingua: English
- Autori : Yeoman Ian (EDT), McMahon Beattie Una (EDT)
- Editore: Cengage Learning College
- Collana: Cengage Learning College (Paperback)
- Data di Pubblicazione: 01 Febbraio '04
- Genere: BUSINESS and ECONOMICS
- Dimensioni mm: 241 x 190 x 19
- ISBN-10: 1844800628
- EAN-13: 9781844800629