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Advertising - 9781844801602
Un libro in lingua di Tony Yeshin edito da Cengage Learning College, 2005
- € 73.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.
Informazioni bibliografiche
- Titolo del Libro in lingua: Advertising
- Lingua: English
- Autore: Tony Yeshin
- Editore: Cengage Learning College
- Collana: Cengage Learning College (Paperback)
- Data di Pubblicazione: 25 Gennaio '05
- Genere: Lingua Inglese
- Pagine: 465
- Dimensioni mm: 254 x 190 x 19
- ISBN-10: 1844801608
- EAN-13: 9781844801602